When it comes to lead generation techniques there are certain things you need to be aware of before you even get started on your marketing.
Firstly, you need to understand your target audience and I don’t just mean the niche you are in but much deeper than this you need to understand the exact type of person you are trying to attract.
Are they primarily male or female?
What sort of income range are they in?
Are they full or part time?
Are they technical based?
Where do they shop?
What do they buy?
These are just some of the questions you need to be asking yourself so you can build up an accurate picture of your prospect so that when you use the lead generation techniques I am about to show you, you can get the greatest benefit from each one.
I don’t want to talk about marketing funnels in this article as I will cover that in much more depth elsewhere on the site
Lead Generation Techniques – My Top 5
Lead generation techniques – No.1 – Keyword SEO
Now this is by far my favourite as it equates to free traffic in the end but that’s not to say it doesn’t take a lot of work at the beginning. As lead generation techniques go this one won’t bring in the leads as quick as some others but the quality will be much higher providing you get your keyword research correct.
In essence you are going to build a website based solely around a single keyword term that is related to your business, note I said single keyword! You will then SEO that site and add good value content to get it ranked well in the search engines. Now this is no easy process and will take a lot of research and learning on your part but if you’re prepared to put in the hard work at the beginning then the long term residual payoff will be well worth your while.
There are many exact techniques and courses on this site to help you achieve this and I encourage you to explore them all. If you are someone who is able to absorb information and simply recreate it step by step then this could really boost your business to the next level.
Lead generation techniques – No.2 – Online eZine Lists
This encompasses various lead generation techniques but in overview you will contact online eZine producers. Now an eZine is just like a magazine but purely online and they are all specific to a certain niche. The trick here is to find an eZine dedicated to your specific niche or micro-niche and then contact the publisher to see if you can either market directly to their list, for a fee naturally. Or even better, see if you can work out a joint venture with them in some fashion.
Now it can be really tricky to find the right eZine for your niche and you could spend hours and days trying to find it without much success. I have used a site in the past called the Directory of eZines and you will find a link to them on this site so you can check it out for yourself. Essentially they have masses of eZine directories in their database and best of all they allow you to search for any related to your niche directly. They also contain full contact details of the publishers even down to mobile phone level which you will most likely never get off the search engines even if you find the right eZeine.
However you do it, this is a great way to market to other peoples lists that they have spent time and money building up so have done most of the hard work for you.
Lead generation techniques – No.3 – Google Adwords / Facebook Ads
Now this is the classic one and despite what people tell you it still can be very lucrative when it comes to
lead generation techniques. The key here though is you have to go through the rules of whichever site you are advertising on and make sure you comply exactly with them. It’s not rocket science to do this, it just takes time and discipline and if they say jump, you say how high?
Don’t be swayed to build your site like everyone else out there even if you see them advertising on these platforms because I can tell you from experience that all those sites will have a very short shelf life. Over the years I have been banned and re-activated from both these sites so I know what it takes to get kicked off and also what it takes to get back on again and I share some of that information on this site so hunt it down if you are interested in this area.
The other great benefit of this technique is that it is extremely scalable. You simply put more money into their pockets and they put your ad out there more, it’s really that simple.
Lead generation techniques – No.4 – Paid for Lead Service / Co-ops
This is one of those lead generation techniques that can work really well or you can burn a lot of money very quickly with no real results. The reason is that there are some very poor lead services and co-ops out there so please don’t just jump into the first one you see. Make sure you do your due diligence on any new business venture. Check out the owners, check out the history and talk to other people you can trust who have already done it to get accurate feedback.
On the other hand, don’t be put off by them because I personally use both to great advantage but that’s because I have found the right ones over the years and got rid of all the trash. The thing to keep in mind about this entire site is that I only put links to things I have already tried and had success with myself. There is no room for speculation on this site hence why it is ranked so highly everywhere. So I encourage you to check out some of the techniques I personally use on this site and see if they work for you.
Lead generation techniques – No.5 – Viral Marketing
These lead generation techniques come in various forms and guises and will actually require a little bit of luck on your part to really benefit from them. Don’t be put off by the word luck though as it tends to find those people that put the work in and get enough content out there. It really is just a game of numbers, if you create enough possibilities then eventually one of them will go viral and your traffic will go through the roof.
These lead generation techniques will range from videos to blogging, from social media integration to article marketing. There are really too many possibilities to go into on this article but needless to say that I cover many of the different ways on this site so please have a browse and check them out.
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